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fineEarth ClayPaint
Ecozmo fineEarth ClayPaint LEED / LCA
 Ecozmo fineEarth ClayPaint was first introduced to the world in 2001, we are the first company in the world to make use of clay as paint product. We use non-polluted natural clays from all over Europe to formulate the most unique product.
'Clay' is not familiar to lots of people but man has used this material since human history. First, there was living in caves, then under bush shelters reinforced with clay and sand for extra strength. With man’s ingenuity, solid walls of earth was made – much stronger and longer lasting. Different building techniques were developed due to differences in geographic, climatic and cultural conditions and this could be traced back over thousands of years, such as the medieval houses in Europe, Great Wall in China, etc.
With our growing ecological conscious, energy crisis and earth living idea, the use of clay for building material is coming back into our modern times. There has been a lot of research conducted on the properties of clay and the results confirmed the amazing qualities of this unique material.
Clay is a replenishable raw material using only a low amount of energy for production and process without petro-chemicals. Not only is it free of pollutants, the porous nature of unfired clay has outstanding thermal properties making it cool in the summer and warm in the winter; its vapour diffusion properties providing the ability to regulate moisture; it also absorbs odour and is an effective sound barrier. All these natural attributes are the best qualities that one would ask for in our selection of home decoration materials. They answer our needs for ‘Healthy Living’.
Product Features
Characteristics : ZERO VOC Water-based fineEarth Clay Paint is not only breathable but balances humidity by absorbing moisture and releasing it when the air is drier. Due to high solid content fineEarth Clay Paint covers exceptionally well. It is static free thereby reducing dust build up.
Uses : Interior application for dry, porous and grease-free surfaces, such as plaster, gypsum board, concrete, brick, and over wallpapers.
Colour : 7 natural clay colours and 36 standard colours tinted with ZERO VOC colourant from Ecozmo Natural Mix system.
Theoretical Coverage : 10 square metre/litre. (Coverage varies considerably depending on application methods, desired effect and surface roughness & porosity).
No. of coats recommended : 2 coats.
Drying time : Touch-dry : 2 hours, Recoat : 6 hours
Pack Size : 2.5, 5 and 10 litres
Application Method : Applied by brush, roller or spray. Water can be used to thin down and for tool cleaning. Always stir paint thoroughly before use. Apply two coats and allow 10-12 hours drying time between each coat.
Ingredients : Water, clay, chalk, kaolin, vinegar ester, methylcellulose, titanium dioxide (only with Clay White), preservative
Technical Info
Other Clay Products
Although city-dwellers do not live in houses built with clay and earth, it is now possible to enjoy all the benefits of clay by incorporating Unfired Clay Bricks and Blocks for building walls; Clay Boards for building partitions or as a furring material. For decorative finishes, we can use Clay plaster, made of colour clay, colour sand with mother of pearl or straw, as a durable and sophisticated finish giving a stunning, soft and long-lasting deco.
Education on the benefits of Clay Paint and Clay Plaster to people is an ongoing process but those who’ve tried it never go back to the conventional ways we’re all used to.
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