1.  Raw materials should not be dangerous to human, animals and plants; they are natural resources which have not been contaminated by any poisoning substance.
2.  Raw materials should be re-absorbed by the ecological cycle; bio-degradable – allows the materials to be re-absorbed by the ecological cycle within a short period of time.
3.  Raw materials should come from replenishable resources.
4.  No wastage and pollution to the environment during manufacturing.
5.  The paints should respect not only ecological but also human criteria.
6.  The ingredients of the paints should be listed on the package.
7.  The new research should be the improvement of the abovementioned criteria.
8.  Apart from all the ecological considerations, the paint must come up to professional standards; safe to apply with professional qualities.

The Advantages of Ecozmo Natural Paint
1.  Good permeability – breathability;
2.  Balance of humidity;
(According to Prof. Minke, from the University of Kassel, Germany, has made measurement over a period of 8 years in a newly built house in Germany, where all interior and exterior walls made from earth, showed that the relative humidity in this house was nearly constant with 50% throughout the year. It fluctuates by only 5-10%, thereby producing healthy living condition with less humidity in summer, and more in winter.)
3.  PVC free – a major ingredient in synthetic paint;
4.  Static free;
5.  Absorbs pollutants;
(Refer to Prof. Minke, his research shows that earth materials have the ability to absorb the hazardous pollutants – such as smoke, VOC and formaldehydes, which helps to clean polluted indoor air.)
6.   No hazardous content.

Benefits of using Natural Paint
1.  More suitable for people with allergies;
2.  More suitable for people with asthma;
3.  Clean air;
4.  Healthy living;
5.  Protect our environment;

Conventional Paint vs Natural Paint
It is been recognized that most conventional paints, which is developed by the chemical industry, often cause serious problems. Petrochemical-based paints impregnate the air with toxic vapours; walls, doors and other objects are hermetically sealed and lose their breathing capacity; electrostatic charges are created. The quality of the room atmosphere is dramatically reduced and the health of the inhabitants threatened. Allergic tendencies increase. Even these paints contain exaggerated carbons which is seriously affecting our earth of sustainability. (The processing involved in petro-chemical paint manufacture creates large amounts of toxic waste in proportions of 1:10 in general – 1 litre of paint creates 10 litres of waste, and 1:30 for some specialist paints. A German study in 1989 found that the petro-chemical paint industry emitted nearly as many VOCs into the environment as did all motor vehicle exhaust.)

Today, Ecozmo Natural Paint has successfully developed products which have the positive characteristics of natural paints as well as excellent application characteristics. Our products are made of natural and non-toxic raw materials, using production methods that respect human and the environment. The materials can be readily reabsorbed in the normal ecological cycle. Using traditional natural materials combined with modern research and production methods, we offer a superior product - one that is easy to use, dries quickly, offers excellent coverage capacity and longlasting too!

Another important advantage compared to conventional paints is the porous structure and vapour permeability of the natural paint coat - an essential characteristic for the healthy room atmosphere.